Concept of Branding

The period 50-75 is long, energetic, insightful and least stressful. As we moved from Phase I (Education) , Phase II (climbing the ladder) the Phase III gives an opportunity to define ourselves much better. As it is a long period, thirdQers have sufficient time to define who they are , what they like , what they want to do and Go about doing.

Isn't it a Brand all about ? With an unique personality and value proposition , ThirdQ people can define their brand lucidly, identify attributes and go about promoting to the rest of the world. While we have "celebrities" in the world, there is a serious shortage of "Human Brands" to choose from. Suddenly you are unshackled from the titles such as 'consultant' 'guru' 'mentor' etc., unless you choose to be one.

ThirdQ umbrella brand is powerful, decisive and with strong purpose. Let us all start defining our own brand. The time is "NOW"